Selasa, 8 Mac 2011

SINGAMARAJA

SINGAMARAJA


ORANG MELAYU ASYIK KENA TIPU SAHAJA

Posted: 08 Mar 2011 03:19 AM PST


Selasa, Mac 08, 2011

Kita ketahui bahawa produk yang ditawarkan perusahaan MLM sangat mahal dan kononnya terlalu eksklusif, sehingga kerap kali menyusahkan downline serta masyarakat dan sangat menguntungkan level di atasnya (up line).

Seringkali harga produk di`mark-up' sampai empat bahkan lapan kali ganda dari harga yang sepatutnya. Bayangkan lah produk Water Filter yang seumpama dengannya malah mungkin lebih bagus pun dijual retail dalam lingkungan harga RM500.00 sahaja adakah patut Water Filter Bio Aura made in Taiwan ni yang nilai asalnya RM250.00~RM300.00 dijual pada harga RM2,100.00??

Ramai yang beli jugak kenapa? Sama ada yang beli tu masuk skim sebab nak join kawan-kawan jadi kaya raya ataupun memang bodoh bahalul tak tau harga pasaran sesuatu produk dan terpedaya tanpa usul periksa dengan testimoni Pak Long itu Mak Long ini yang sengaja diada-adakan. Hal ini seharusnya dihindari, kerana cara ini adalah mengambil keuntungan dengan cara yang bathil, karena mengandung unsur kezaliman, yakni membebankan masyarakat pengguna.

Penetapan harga yang terlalu tinggi dari harga normal, sehingga membebankan pengguna, dapat dianalogikan dengan ghabn, iaitu menjual satu barang dengan harga tinggi dari harga modal sepatutnya. Syarikat Hai-O Cina ni memang pandai dalam strategi berniaga khususnya nak tipu orang melayu.

Agaknya memang plan dia orang nak ambil kesempatan atas kebodohan melayu yang senang taksub dengan benda-benda karut dan testimoni Pak Long itu, Mak Long ini. Cuba pergi buat survey sikit, ada tak Water Filter Bio Aura kat rumah orang cina kat Malaysia ni padahal Hai-O ni orang cina yang punya. Tak percaya ? Ingat Hai-O ni orang melayu punya bisnes nak tolong melayu ? Bukak website Hai-O dan check laa sendiri.


Barisan Pengurusan Tertinggi Hai-O 2009

1. Suvit Lee - Director (Hai-O Energy)
2. Boon On Suee - Director/ Asst. General Manager (Kinds Resource)
3. Tan Tok Keong - Director/ General Manager (Hai-O Raya)
4. Soh Ai Choo - Director/ Manager (Seagull Advertising)
5. Tan Keng Song - Group Executive Director
6. Ng Lip Yong @ Ng Lip Sat - Managing Director (Hai-O Energy)
7. Tan Kee Hock - General Manager (Hai-O Enterprise)
8. Tan Siow Eng - Group Chief Treasurer
9. Hew Von Kin - Group Chief Financial Officer
10. Jym Ow Chee Wei - General Manager (Hai-O Marketing)
11. Chua Chun Siang - Director/ Asst. General Manager (SG Global)
12. Chris Chia Kuo Wui - Group Executive Director/Director - Asst. General Manager (Grand Brands)
13. Chai Meng Kow - Director/ Asst. General Manager (Hai-O Medicine)
14. Julie Tan Chwee Sin - Group Admin & Porperty Manager
15. Erica Lai Ah Moy @ Lee Ah Moy - Director/Administration Manager (Hai-O Energy)
16. Lim Ai Aik - Personal Assistant to MD (Hai-O Enterprise)
17. Philip Teo Kheng Leong - Asst. Area Manager(Hai-O Raya)
18. Tan Soh Hoon - Adminstration, Asst.Manager (Hai-O Marketing)
19. Thomas Chong Kit Keong - Creative Director (Seagull Advertising)
20. Eric Hew Koon Soong - Internal Audit Asst Manager (Hai-O Enterprise)
21. Jason Hong Kok Siong - Marketing & Branding Manager (Hai-O Raya)
22. Tan Leok Kwee -Asst. General Manager cum Merchandising Development Manager (Hai-O Raya)
23. Tan Tin Hoong - Branch Manager(Hai-O Raya)
24. Tan Leok Yen - Customer Service, Asst. Manager (Hai-O Marketing)
25. Teoh Soo Hin - Group Advertising & Publicity Manager
26. Tan Hock Seong - Store, Asst. Manager (Hai-O Marketing)
27. Mohamed Tajuddin - Assistant General Manager (Hai-O Marketing)
28. Teo Yew Chai - Asst. Warehouse Manager (Hai-O Enterprise)
29. Liu Wu Chiu - Chief Research Officer (Hai-O Enterprise)
30. Jonathan Chong Chee How - Chief English Editor (Hai-O Enterprise)
31. Bryan Tee Woon Onn - Senior Area Manager (Hai-O Raya)
32. Woon Chin Keong - Asst Merchandising Manager (Hai-O Raya)
33. Yap Oi Lin - Operations & Planning Manager (Hai-O Enterprise)
34. Jackson Cheah Kah Loong - Group MIS Manager
35. Tan Siew Kheng - Accounts Manager (Hai-O Raya)
36. Miandy Lai Seng Mian - Group Accountant
37. Wong Leong Foo - Regional Manager (Hai-O Raya)
38. Penny Wong Yee Ping - Asst. Accounts Manager (Hai-O Enterprise)
39. Chu Huon Peng - Asst. Franchise Development/Operations Manager (Hai-O Raya)
40. Wong Kim Far - Sales Manager (Chop Aik Seng)
41. Florence Lee Yuen Ngor - Customer Service Manager (Hai-O Marketing)
42. Jessica Lim Yim Peng - Group Personnel Manager
43. Yap Sooi Mee - Group Finance Manager
44. Yap Ai Ho - Operations Manager (Hai-O Marketing)
45. Ng Soh Bee - Project Coordinator(Hai-O Enterprise)
46. Tan Wan Ewe - Operations, Asst. Manager (SG Global)
47. Nancy Chua Swee Tin - Customs & Shipping Manager (Hai-O Enterprise)
48. Tan Siew Ze - Asst. General Manager (Hai-O Marketing)
49. Tan Sit Chung - Product Development & Promotion cum Distribution Manager (Hai-O Marketing)
50. Woh Chee Houw - Sales Manager (Hai-O Enterprise)

Syarikat Hai-O sedari awal lagi telah buat perkiraan, kalau Water Filter Bio Aura ni dijual retail dengan harga RM500.00 di pasaran susah nak laku sebab kena bersaing dengan macam-macam brand water filter yang seumpamanya atau yang lebih bagus malah harganya pun lagi murah dan berpatutan.

Contohnya water filter jenama Philips yang bukan sahaja setakat sistem penapisan malah menggunakan teknologi pancaran cahaya Ultra Violet untuk membunuh kuman pun hanya berharga RM699.00 satu di Pasaraya Carrefour. So bagi memastikan, produk Hai-O dia orang laku macam goreng pisang panas, dia kasi plan yang memberi komisyen tinggi kepada promoter, lebih tinggi dari harga asal produk.

Buat sistem MLM sebab telah terbukti orang melayu ni suka sangat dengan sistem MLM atau dalam erti lain kempen mulut ke mulut. Orang melayu memang cepat percayakan produk-produk melalui rekomen kawan-kawan atau saudara mara. Haa... nak lagi meyakinkan, taruk laa nama Bio ke.... Magnetic ke.... Tok Guru ke.... Aura ke... orang melayu memang sejak azalinya memang cepat percaya benda-benda tradisional karut marut ni. Jual laa Gelang Besi Magnet. ke... Loket dari Batu Gunung Berapi laa.... Air Beroksigen Tinggi laa... Air Magnet ke Air Bateri ke.... apa-apa pun boleh asalkan selitkan testimoni orang itu orang ini.

Nak lagi senang orang percaya, sebutkan kemujarabannya telah dirasai oleh sanak saudara kita sendiri ataupun artis selebriti mana-mana. Haaa.. orang melayu gerenti percaya punya. Sanggup keluar duit pelaburan ASN RM2,100.00 sebab nakkan jugak manfaat Water Filter Bio-Aura ni.

Siapa Yang Untung - Siapa Yang Rugi

Dalam MLM ni bila promoter nak dapat komisyen tinggi punya pasal, seribu tipu seribu bohong pun dia sanggup asalkan produk laku terjual dapat komisyen tinggi. Orang melayu jugak yang sanggup tipu orang melayu. Orang cina nak tipu sesama cina pun tak sampai hati. Orang melayu bila dengar aje petikan nas-nas atau hadis, ayatkan lagi sikit dengan Insyaallah... berkat Allah, bla... bla... memang terus cair laa.

Berapa ramaipun orang kita yang dah jadi jutawan Hai-O ni, ramai lagi laa orang kita yang dah kena tipu setiap seorang RM1,850.00 (harga beli RM2,100.00 - nilai sebenar produk RM250.00-RM300.00). Water Filter Bio Aura hanyalah water filter yang menjamin kebersihan air untuk pelbagai kegunaan tapi bukanlah mesin penapis seribu rahmat yang kononnya boleh mencegah anda dari dijangkiti penyakit-penyakit seperti Artritis, Pedih hulu hati, Keletihan yang kronik, Masalah penghadaman, Kekejangan kaki dan lain-lain lagi tu.

Kalau nak dikira macam tu seribu lebih baik pergi minum air perigi Zam-Zam yang terbukti banyak mengandungi mineral dan nilai PH Alkalinya yang stabil. Ramai yang tidak faham-faham konsep pemasaran MLM Hai-O ni. Secara ringkasnya contoh perkiraan (sistem agihan kadar keuntungan berbeza-beza mengikut kumpulan pemasaran tertentu) busines Hai-O ni seperti di bawah.

1. Saudara masuk jadi Usahawan Hai-O kena bayar RM21,000.00. Selepas itu diberi bonus pendahuluan RM3,000.00 (sebenarnya dipulangkan kembali duit Saudara tadi ~ taktik lazim seperti dalam mana-mana Skim Ponzi atau Skim Cepat Kaya tu la juga).

2. Saudara diberi 10 x Water Filter Bio Aura (kononnya setiap satu produk bernilai RM2,100.00 sepertimana yang tertera pada kotak produk - so kira-kira produk yang Saudara dapat tu kesemuanya berharga RM2,100.00). Hakikat sebenarnya 10 x RM300.00 iaitu kesemua produk hanya bernilai RM3,000.00 sahaja.

3. Saudara perlu jual 10 x produk tersebut dengan nilai RM2,100.00 untuk dapatkan kembali pelaburan Saudara sebanyak RM21,000.00. Saudara kena yakinkan pembeli yang produk tersebut sememangnya berbaloi dibeli dengan harga RM2,100.00 (jangan sesekali beritahu yang nilai sebenar produk hanyalah RM300.00).

4. Andai kata dalam tempoh 2 bulan sahaja Saudara telah dapat menjual kesemua 10 x produk Water Filter Bio Aura tersebut Saudara akan dapat balik pelaburan asal RM21,000.00. Maka dalam tempoh 2 bulan sahaja Saudara telah berjaya menjana pendapatan tambahan sebanyak RM3,000.00 (bonus pendahuluan) dari bisnes Hai-O.

5. Rumusan perjalanan aktivitinya seperti di bawah;

Modal Perniagaan RM21,000.00 = RM21,000.00
- RM3,000.00 (bonus pendahuluan untuk Saudara) = RM18,000.00
- RM3,000.00 (harga produk RM300.00 x 10 unit) = RM15,000.00

6. Kemanakah baki RM15,000.00 keuntungan tersebut perginya? Saudara hanya berperanan sebagai jurujual Water Filter. Saudara berjaya menjual 10 x Water Filter maka Saudara layak dapat upah RM3,000.00 (awal-awal lagi Saudara dah dapat).

Kalau Saudara gagal menjual 5 x produk tersebut maka Saudara tanggung laa... kerugiannya iaitu RM2,100.00 x 5 produk (Stok tidak laku dengan kos RM10,500.00).

Pastikan Saudara dapat jual kesemuanya kalau tidak mahu rugi. Stok-stok produk yang tidak laku tidak boleh dipulangkan semula kepada Hai-O untuk dapatkan pulangan wang. Kalau Saudara ingin menggandakan pendapatan yang Saudara telah dapat sebanyak RM3,000.00 dalam tempoh 2 bulan tadi, haaa... Saudara beli lagi 10 x produk dengan harga RM21,000.00 macam yang Saudara telah lakukan. Setiap RM21,000.00 yang Saudara laburkan Saudara akan dapat keuntungan RM3,000.00. Lebih kurang macam Saudara jadi jurujual yang jual produk kat kaki lima, setiap satu produk terjual Saudara dapat RM300.00.

7. Saudara hanya untung RM3,000.00 tetapi kemanakah perginya baki RM15,000.00 keuntungan tersebut? Syarikat Hai-O meraih keuntungan RM1,500.00 bagi setiap 1 produk yang terjual? Sebenarnya tidak sebegitu. Syarikat Hai-O cuma meraih keuntungan sebanyak RM500.00 sahaja untuk setiap satu produk yang terjual. Selebihnya adalah habuan kepada para Usahawan Hai-O (Upline-Upline) yang di bawah mereka Saudara bernaung. Contoh agihan keuntungan MLM bagi pelaburan sebanyak RM21,000.00 adalah seperti di bawah:

Syarikat Hai-O ~ Untung Bersih RM5,000.00 (*RM500 x 10 produk)
(RM8,000.00 ditolak kos produk # RM300.00 x 10 = RM3,000.00)

Si Polan Upline A ~ Komisyen Upline RM2,000.00 (*RM200.00 x 10 produk)

Si Polan Upline B ~ Komisyen Upline RM2,000.00 (*RM200.00 x 10 produk)

Si Polan Upline C ~ Komisyen Upline RM2,000.00 (*RM200.00 x 10 produk)

Si Polan Upline D ~ Komisyen Upline RM2,000.00 (*RM200.00 x 10 produk)

Si Polan Upline E ~ Komisyen Upline RM2,000.00 (*RM200.00 x 10 produk)

Saudara ~ Komisyen Jualan RM3,000.00 (*RM300.00 x 10 produk)


MANGSA 1 (M1) [ M2, M3, M4, M5, M6, M7, M8, M9, M10]
Bayar RM2,100.00
Dapat produk # RM300.00
Kena Tipu RM1,800.00
(lihat * agihan hasil tipuan)

8. Andainya Saudara masih tidak mensyukuri rezeki yang telah Saudara terima, Saudara hendakkan lebih keuntungan tanpa perlu penat menjaja produk, kering air liur hanya nak dapatkan komisyen RM3,000.00.... Saudara boleh tetapi dengan syarat kenalah mendapatkan prospek atau Down-line yang sanggup melaburkan RM21,000.00 untuk menjalankan bisnes jualan sepertimana yang Saudara telah laksanakan (untuk keuntungan rakan-rakan Upline).

Bayangkan Saudara sudah berada di kedudukan Si Polan Upline E dan Saudara telah berjaya mendapatkan 10 x Downline. RM2,000.00 x 10 Downline sahaja Saudara telah menjana komisyen sebanyak RM10,000.00. Haaa ini lagi senang berbanding dengan setakat jadi jurujual yang kering air liur tapi dapat komisyen setakat RM3,000.00 aje.

Cubalah Saudara bayangkan jika Saudara berjaya merekrutkan ramai Downline di bawah naungan Saudara. Saudara di kedudukan Si Polan Upline E dapat RM10,000.00 (mungkin dalam tempoh 1~2 bulan sahaja tu), kalau pada masa tu Saudara berada di kedudukan Si Polan Upline D pula mungkin dapat komisyen mencecah RM100,000.00 (mungkin dalam tempoh 1~2 bulan sahaja tu). Tidakkah LUMAYAN namanya tu?

Siapa Tipu Siapa

Ada akal ke Usahawan Hai-O ni suruh orang minum air paip tanpa dimasak terlebih dahulu. Ingat kuman bakteria dalam air tu besar sebesar telur kutu ke yang boleh ditapis-ditapis. Pembohong betul. Ataupun memang agenda Hai-O supaya orang ramai nanti dapat pelbagai macam penyakit... ada peluang jual ubat penawar lain pula.

Tapi ada juga orang yang percaya cakap orang Hai-O ni. Nak buat macam mana, kecik-kecik dulu belajar Biologi tak habis. Apa yang `Doktor Hai-O' beritahu semuanya diterima bulat-bulat. Insyallah..... kalau dapat sakit demam juga selepas itu, sesungguhnya semuanya dugaan dari Tuhan. Segala kejadian adalah kehendakNya juga kita diwajibkan berusaha, pakai produk Hai-O ni kira sebahagian dari usaha kita la. Semoga dimakbulkan segala doa dan diberkati segala usaha yang dimulakan dengan Bismillahirrahmanirahim....

Siapakah yang kena tipu? Jawapannya ialah mereka yang membeli produk bernilai RM300.00 dengan harga yang telah dimarked up RM2,100.00. Terpedaya, teraniaya dan tertipu menyangkakan produk yang dibeli mempunyai seribu azimat.

Siapakah yang menipu? Jawapannya ialah mereka yang menjual produk bernilai RM300.00 dengan harga yang telah dimarked up RM2,100.00. Mempedaya, menganiaya dan menipu mangsa supaya yakin produk yang dijual mempunyai seribu azimat. Tiada yang bercakap benar bahawa sesungguhnya dari jumlah RM2,100.00 yang dibayar itu RM300.00 untuk produk dan selebihnya RM1,800.00 adalah sedekah komisyen Up-Line.

Siapa yang untung? Mereka yang bergelar Up-Line dan mempunyai pengikut Down Line yang ramai. Lagi banyak Down-line yang menjalankan kerja menipu orang, lebih banyak Water Filter Bio-Aura terjual maka lebih lebatlah income komisyen masuk dalam poket.

Siapa yang rugi ? Mereka yang bergelar Down Line yang menanggung dosa menipu orang ramai dengan hikayat Water Filter Bio-Aura yang mempunyai seribu satu azimat. Penat menipu untuk menjual 1 produk tapi komisyen yang dapat hanyalah RM300.00 tetapi Up-line yang di atas goyang kaki aje dapat habuan RM1,500.00 selebihnya. Mereka yang tidak berjaya menjual 10 x produk tersebut dengan harga RM2,100.00 terpaksalah menanggung kerugian pelaburan mereka sebanyak RM21,000.00.

Dipetik dari Zaharudin.net Facebook

CBS NEWS

Posted: 07 Mar 2011 10:39 PM PST

This is the ultimate trophy for the rebel fighters: the engine of a Libyan jet shot down by their anti-aircraft guns. The bodies of its two crew members lie nearby, reports CBS News correspondent Mandy Clark.

CBS News arrived in the town of Ras Lanuf just after the warplane was downed and the rebels were eager to give us a tour of the wreckage.

"The jet was flying over the town and the oil terminal," said a man in Arabic through a translator. "We were afraid it was going to bomb us."

Incredibly the man who shot down one of Qaddafi's warplanes was a civilian volunteer. Tariq Fathi Bu shaala told CBS News he took over this anti-aircraft gun at noon and fired his first and most deadly shot at 3 p.m.

"It was a sandstorm," the man told CBS News. "I could barely see the jet and only one barrel of the gun was working."

Complete coverage: Anger in the Arab World

Yet another morale boost for the rebel fighters, many of whom joined the battle after getting just a few minutes of weapons training.

This victory has given the rebels an incredible amount of momentum. Ras Lanuf is yet another important oil shipping terminal and is a piece of territory that Qaddafi desperately wanted to control.

The rebels have already pushed beyond Ras Lanuf into the town of Bin Jawaad where they were celebrating this afternoon. Now they are on the road to Sirte, which is Qaddafi's hometown, and that could be the toughest battle yet.

They need to consolidate their forces and try to get a more formal chain of command before they move on that heavily defended government stronghold.

The biggest threat is still Qaddafi's air force, as the residents of Benghazi learned last night when government warplanes hit a weapons dump, killing 26. Today thousands of people came out for the funerals, a reminder of the high price the people of Eastern Libya have already paid in the first weeks of this revolution.

CBS NEWS

Posted: 07 Mar 2011 10:39 PM PST

This is the ultimate trophy for the rebel fighters: the engine of a Libyan jet shot down by their anti-aircraft guns. The bodies of its two crew members lie nearby, reports CBS News correspondent Mandy Clark.

CBS News arrived in the town of Ras Lanuf just after the warplane was downed and the rebels were eager to give us a tour of the wreckage.

"The jet was flying over the town and the oil terminal," said a man in Arabic through a translator. "We were afraid it was going to bomb us."

Incredibly the man who shot down one of Qaddafi's warplanes was a civilian volunteer. Tariq Fathi Bu shaala told CBS News he took over this anti-aircraft gun at noon and fired his first and most deadly shot at 3 p.m.

"It was a sandstorm," the man told CBS News. "I could barely see the jet and only one barrel of the gun was working."

Complete coverage: Anger in the Arab World

Yet another morale boost for the rebel fighters, many of whom joined the battle after getting just a few minutes of weapons training.

This victory has given the rebels an incredible amount of momentum. Ras Lanuf is yet another important oil shipping terminal and is a piece of territory that Qaddafi desperately wanted to control.

The rebels have already pushed beyond Ras Lanuf into the town of Bin Jawaad where they were celebrating this afternoon. Now they are on the road to Sirte, which is Qaddafi's hometown, and that could be the toughest battle yet.

They need to consolidate their forces and try to get a more formal chain of command before they move on that heavily defended government stronghold.

The biggest threat is still Qaddafi's air force, as the residents of Benghazi learned last night when government warplanes hit a weapons dump, killing 26. Today thousands of people came out for the funerals, a reminder of the high price the people of Eastern Libya have already paid in the first weeks of this revolution.

Set The Price Of Unleaded Gasoline

Posted: 07 Mar 2011 09:01 PM PST

When Jay Ricker, owner of the BP gas station off Interstate 70 in Plainfield, Ind., set the price of unleaded gasoline at $3.44 per gallon on Monday of last week, it was 4 cents higher than the Friday before.

That alone might have been irritating to drivers paying the highest gas prices in more than two years. It was even more so because it happened on a day when the price of crude oil, which is used to make gasoline, fell almost $1 a barrel.

"It's up 20 cents one day, down 10 cents the next day," says Oscar Elmore, a courier who was filling up his Ford Taurus at a RaceTrac service station in Dallas recently. "It sounds kinda fishy to me."

Gas prices rise when oil prices rise, and fall when oil prices fall — except when they don't. What you pay at your gas station depends on an array of factors, from what happens on an exchange in New York to what the competition is charging.

This can rankle drivers, especially these days. Gas reached a national average of $3.51 a gallon on Monday. That's up 14 cents, or 4 percent, over the past week. The week before, the average rose 20 cents, the steepest increase since September 2008.

A year ago, the price was $2.75. The average is the highest it's ever been this time of year, and analysts expect it to climb higher in the coming weeks.

Unlike an iPhone or a pair of jeans or a Big Mac, oil and gas are commodities, and their prices can change every second at the New York Mercantile Exchange and other trading hubs. Those far-off changes affect the cost of the next day's commute.

Sellers of commodities, like gas station owners and refineries, price their product based not on what it costs to produce it, but on what it costs to replace it. Stations like the Plainfield BP, which gets shipments of gas several times a week, must constantly adjust their prices to keep up with the changing costs of their shipments.

Oil is the biggest factor in gas prices. It accounts for 50 to 70 percent of the cost. Recent upheaval in the Middle East and strong demand for oil around the world have pushed oil prices over $100 a barrel for only the second time in history. But the price of a gallon of gas at the pump rises — and, yes, falls — for a number of other reasons.

Oil prices can be moved by geopolitics, the value of the dollar, extreme weather or Chinese demand. Gas prices can be moved by oil prices, refinery problems or even weather that might keep drivers at home.

In the next few weeks, gas prices are expected to rise as refiners switch to a more expensive blend of gasoline designed to help protect against evaporation during the warmer summer months.

"We have to pay whatever the market says we do. It's an instantaneous world," says Joe Petrowski, CEO of Gulf Oil, a big gasoline wholesaler.

Whether the gas at the Plainfield BP was made from a barrel of oil pumped a month ago 1,000 miles away in Williston, N.D., or three months ago and 7,000 miles away in Kuwait, its price is set by buyers and sellers in New York hours before Ricker buys it.

There's no way to know exactly where the oil used to make the gasoline sold at the Plainfield BP came from, or even where the gas was refined. Oils from many sources are mixed together on their way to a refinery, and gasolines from many refineries are mixed together on their way to a fuel terminal, where gas is stored before trucks take it to gas stations.

But here's a plausible route: Oil is pumped by a company with wells in Texas or Louisiana and piped to a major oil hub in Cushing, Okla. From there, it is sold to an energy trader who may store it or trade it a few times.

Then BP buys it to feed its Whiting, Ind., refinery. After a two-week pipeline trip to Whiting, the oil is cooked into gasoline and piped to BP's fuel terminal in Indianapolis.

There, BP blends it with ethanol and a few special BP-branded additives and sets a final wholesale price, known as the rack price. It's this rack price that leads to the final pump price for most station owners.

A wholesaler like BP or Gulf each has its own formula for setting the rack price. In an attempt to smooth out the spikes and dips of the market, a wholesaler usually buys some of his fuel through long-term contracts. The rest is bought on the so-called spot market, priced at a given moment by a benchmark like the New York Harbor gasoline price.

Every day at 5 p.m., BP tells Ricker what the rack price will be starting at 6 p.m. That price is good for 24 hours.

Ricker hires a trucker to go to the terminal a short drive away in Indianapolis, fill 'er up with 10,000 gallons and bring it to his station. Then Ricker decides what price to charge customers based on his ultimate concerns: the Speedway and Circle K stations that share an intersection with him.

There are only two or three pennies per gallon in profit selling gas for most station owners. What Ricker really wants is to attract customers to sell the truly precious liquids: Not the gasoline and diesel outside, but the water and soft drinks inside.

Three times a day, his station manager, Debbie Sennett, records his competitors' prices. When the competition lowered prices on Tuesday, so did Ricker, to $3.24 per gallon.

"Gasoline is the only product in this country that if you're a penny different people will go out of their way to go somewhere else," Ricker says.

Wholesale gasoline prices have risen 38 cents per gallon, or 15 percent, since the first uprising in Libya on Feb. 15. When wholesale gas prices rise fast, filling station owners get squeezed or even lose money because competition prevents them from raising retail prices as fast as costs are rising.

So if it seems that station owners take their time lowering prices when oil and wholesale gas get cheaper, it's because that's exactly what they do.

"If gasoline prices drop a dime, a station will only pass along one or two pennies a day," says Patrick DeHaan, an analyst at GasBuddy.com, a website that collects and publishes retail gas prices. "They are slower to pass along the discount because they need to make up for money they lost when prices went up."

Through the first eight weeks of 2011, average gross profit for gas stations was 4.9 percent, according to the Oil Price Information Service. In 2010, it was 6 percent.

That doesn't draw much sympathy from those who have to pay more at the pump, though. "To me it seems like a money game," says Steve Armonett of Indianapolis, who pulled into Ricker's BP to fill up his Buick LeSabre recently. "They're just worried about how much money they can make."


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